The premier retail establishment in Greater Boston for high performance road bikes...
Our Mission is to enable you to ride: longer, faster, smoother, more often, with more pleasure, less pain.
Ata Cycle represents the international cycling tradition which for over 150 years has made planet Earth a better place to live for millions of people. There are so many things to love about cycling, and we recognize that you can’t enjoy any of them without the right bike.
Our goal is to provide you with the knowledge to make an informed decision regarding the best bike for your needs and within your budget. We customize every bike that we sell to meet your budgetary requirements, and to ensure a perfect anatomical fit.
MISSION ACCOMPLISHED: Jarrod Shoemaker
Jarrod is a local rider with international level talent. He represented the United States in the Triathlon discipline at the XXIX Olympiad in Beijing, China. Jarrod spent years training and suffering in order to reach the level of strength and fitness required to qualify as a member of the U.S. Olympic team.
When we met Jarrod, he was in the process of trying to improve his power output on the bike. Specifically, he was seeking a more effective position on the bike, due to lack of ability to generate maximum power with his existing bike fit. This was a serious problem which was interfering with his preparations for the upcoming Olympics games. Despite multiple attempts to fix the problem by seeking the fitting services of other bike shops, the power output problem remained. Despite the failure of other so called experts to resolve this potentially disastrous fit problem, we were confident that our thorough, precise and rigorous FitLab procedure would put Jarrod back on track to Olympic success.
To our great satisfaction, we were able to properly diagnose certain flaws in Jarrod's bike fit and correct them, allowing him to once again develop maximum, Olympic level power on the bike. While Jarrod's success story was gratifying to both him and us, we at Ata Cycle feel just as strongly about the importance of proper bike fit for all of our customers.